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Author Biography writer Steve Jobs: Apple is no longer the Most Innovative Company Rating: 4.9 /5
Biography writer Steve Jobs: Apple is no longer the Most Innovative Company 4.9 2358 1379

Biography writer Steve Jobs: Apple is no longer the Most Innovative Company

After Steve Jobs died, many parties were worried about how the future of Apple. One of them is according to Walter Isaacson who currently serves as President and CEO of the Aspen Institute.

Walter Isaacson is the author of the official biography of Steve Jobs, a former executive at CNN and Time who has also written famous biographies of Benjamin Franklin and Albert Einstein.

Apple No Longer Becoming the Most Innovative Company?

Based on more than 40 interviews with Jobs over two years-plus interviews with more than 100 family members, friends, relatives, competitors, and colleagues-Isaacson granted "exclusive and unexpected" access to Jobs's personal life. That's why when he talks about the giant Cupertino, many people listen very carefully.

According to Walter Isaacson when interviewed by CNBC, Apple has fallen behind Google and Amazon in terms of innovation and is no longer a major player in this regard.

"Apple is no longer the most innovative company" Isaacson said. Innovation in digital assistants, for example, comes from Google and Amazon, not Apple. "

Investigate a calibaration, it Isaacson deeply regretted Apple has not had a digital assistant device. As you know, Google has Google Home. Meanwhile, Amazon has Amazon Echo and Echo Show. Isaacson claims he has both products in his home, they are quite impressive.

Isaacson admits that Apple does not always need to innovate all the time for "big companies". Only, he hopes Apple should not be left behind to innovate, especially with Amazon and Google. What do you think?

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